About

What began as a way to stand out in recruiting turned into something much bigger:
A brand for people who live outside the norm, own their uniqueness, and aren’t afraid to make a statement – with a wink and a smile.

Fun fact: The original idea? A pitch for an employer branding role.
I didn’t get the job – they thought I was too cute.
Well… turns out that’s exactly the point. Today, that “too cute” has its own shop.

We create clothes for strong personalities (yes, that’s you) who want to look good, feel confident, and maybe cause a little trouble – the good kind.

We make clothes for the kind of people who:

• know exactly what they want (and don’t ask permission)
• can rock heels or sneakers – sometimes both in the same day
• smile sweetly while bending every single rule in the book

We’re here for the bold, the different, the beautifully unpredictable. Mostly young, strong women – but if you’ve got the attitude, honey, you’re in.

Our mission?
To give you pieces that turn heads, spark conversations, and maybe make your grandma raise an eyebrow (sorry, grandma – kind of).

So wear it loud, wear it proud, and remember: look cute. break rules. own your story.